Privacy Policy

bj555 ("we", "us", "our", or "the Company") operates the online gaming and sports betting platform accessible at bj-555.asia, including all sub-pages, mobile applications, and related digital services (collectively, the "Platform"). The Company acts as the data controller in respect of personal data collected from users registered in Bangladesh and other permitted regions.

As data controller, we are responsible for deciding how and why your personal data is collected and used. We take that responsibility seriously and have implemented policies, procedures, and technical controls to ensure your data is handled with care, integrity, and transparency.

If you have any questions about this Privacy Policy or wish to exercise any of your rights outlined in Section 9, you may contact our Data Protection team at [email protected].

bj555 collects personal data that is necessary to provide our services, comply with legal obligations, and improve the user experience. The categories of data we may collect include, but are not limited to, the following:

2.1 Identity & Contact Data

• Full legal name as it appears on government-issued identification
• Date of birth
• Residential address (current and permanent)
• Mobile phone number
• Email address
• National Identity Card (NID) number or passport number
• Scanned copies or photographs of identity documents submitted for KYC verification

2.2 Financial Data

• Mobile financial service (MFS) account numbers for bKash, Nagad, Rocket, and Upay
• Bank account details where bank transfers are used
• Transaction history, including deposit amounts, withdrawal requests, and payment timestamps
• Source of funds declarations where required by anti-money laundering (AML) procedures

2.3 Account & Activity Data

• Username and encrypted password
• Account creation date and last login time
• Betting history, wager amounts, game sessions, and outcomes
• Bonus claims, promotional participation, and wagering progress
• Responsible gaming settings such as deposit limits and self-exclusion requests
• Customer support correspondence and chat logs

2.4 Technical & Usage Data

• IP address and geolocation data
• Device identifiers, browser type, and operating system
• Referral source and marketing attribution data
• Page views, session duration, clickstream data, and in-app navigation patterns
• Cookie identifiers and similar tracking technology outputs

We collect personal data through several channels:

• Direct Submission: Information you voluntarily provide when registering an account, completing KYC verification, making a deposit or withdrawal request, contacting customer support, or participating in promotions.
• Automated Technologies: Data collected automatically as you use the Platform, including via cookies, web beacons, pixels, server logs, and similar tracking technologies described in Section 8.
• Payment Processors: Transaction confirmation data received from bKash, Nagad, Rocket, Upay, and banking partners when you initiate financial transactions.
• Identity Verification Services: Data received from third-party KYC and AML verification providers used to confirm your identity and assess fraud risk.
• Third-Party Sources: Publicly available information, fraud databases, and credit reference agencies where necessary for security and compliance purposes.

We only process your personal data where we have a valid legal basis to do so. The table below summarises our primary processing purposes and the corresponding legal basis.

Where we rely on consent as the legal basis (for example, marketing emails or optional cookies), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. To withdraw consent, contact our support team or adjust your account preferences.

bj555 does not sell your personal data to third parties. We may, however, share your data with carefully selected third parties in the following circumstances:

5.1 Service Providers & Processors

We engage reputable third-party vendors to assist us in operating the Platform. These include cloud hosting providers, payment processing partners (bKash, Nag ad, Rocket, Upay), KYC and identity verification platforms, fraud detection services, customer support software providers, and analytics tools. All such vendors are contractually bound to process your data only on our documented instructions and to maintain appropriate security standards.

5.2 Regulatory & Law Enforcement Authorities

We may disclose your personal data to government authorities, financial intelligence units, law enforcement agencies, or regulatory bodies where we are legally required to do so, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of bj555, our users, or the public.

5.3 Game & Software Providers

Certain technical and transactional data is shared with our licensed game content providers (such as Evolution Gaming, Pragmatic Play, Ezugi, and NetEnt) to facilitate gameplay, record game outcomes, and resolve disputes. These providers are bound by their own data protection obligations and may only use shared data in connection with the services they deliver to bj555.

5.4 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of the Company's assets, your personal data may be transferred to the successor entity as part of that transaction. We will provide notice before your data is transferred and becomes subject to a different privacy policy.

The bj555 Platform operates with infrastructure that may be hosted in data centres located outside of Bangladesh. When your personal data is transferred to countries that may not provide the same level of data protection as your home jurisdiction, we take the following safeguards to ensure your data remains protected:

• We implement standard contractual clauses (SCCs) or equivalent contractual protections with all recipients of your data located in third countries.
• We conduct transfer impact assessments where required to evaluate the legal environment in destination countries and ensure adequate protections are in place.
• We only transfer data to third parties who have demonstrated compliance with internationally recognised security and privacy standards such as ISO/IEC 27001.

By using the bj555 Platform, you acknowledge that your data may be transferred to and processed in countries outside Bangladesh. Rest assured that regardless of where your data is processed, we apply the same level of protection described in this Privacy Policy.

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, to comply with our legal and regulatory obligations, and to resolve any disputes or enforce our agreements. The following retention periods generally apply:

Longer retention periods may apply where required by applicable law, regulatory guidance, or where data is needed in connection with ongoing legal proceedings or investigations. When retention periods expire, data is securely deleted or irreversibly anonymised in accordance with our data disposal procedures.

bj555 uses cookies and similar tracking technologies to operate the Platform effectively, improve your user experience, and support our analytics and marketing activities. Below is a summary of the types of cookies we use:

8.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function and cannot be disabled. They include session management cookies that keep you logged in, security cookies that protect against cross-site request forgery, and load-balancing cookies that ensure stable performance during high traffic. No consent is required for strictly necessary cookies.

8.2 Functional Cookies

Functional cookies remember your preferences and settings, such as language selection, notification preferences, and responsible gaming limits you have configured. These improve convenience and personalisation but are not strictly required for basic functionality. You may disable them, though doing so may affect certain features.

8.3 Analytics Cookies

We use analytics tools to understand how users interact with the Platform — including which pages are visited most frequently, where users drop off in registration flows, and which games are most popular. This data is aggregated and anonymised where possible. It helps us make informed decisions about Platform improvements and new features.

8.4 Marketing & Attribution Cookies

Where you have given consent, we use cookies to track how you arrived at bj555 (for example, through an affiliate link or marketing campaign), to deliver relevant promotional content, and to measure the effectiveness of our advertising spend. You may withdraw consent for marketing cookies at any time by adjusting your browser settings or contacting our support team.

Most web browsers allow you to manage cookie settings through the browser's preference menus. Note that disabling certain cookies may impact Platform functionality. For more detailed information about specific cookies we use and how to manage them, please contact our support team.

Depending on your jurisdiction and applicable data protection law, you may have some or all of the following rights in relation to your personal data held by bj555. We are committed to honouring these rights promptly and without undue delay.

• Right of Access: You may request a copy of the personal data we hold about you, along with information about how it is used and shared.
• Right to Rectification: If your personal data is inaccurate or incomplete, you have the right to request that we correct or update it.
• Right to Erasure ("Right to be Forgotten"): You may request that we delete your personal data in certain circumstances, such as when it is no longer needed for the purpose it was collected, or where you withdraw consent and no other legal basis applies. Note that we may be required to retain certain data to comply with legal obligations even after a deletion request.
• Right to Restrict Processing: In certain circumstances, you may ask us to pause or restrict the processing of your data, for example while an accuracy dispute is being resolved.
• Right to Data Portability: Where processing is based on consent or contractual necessity and is carried out by automated means, you may request that we provide your data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing based on our legitimate interests, including profiling for marketing purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Rights Related to Automated Decision-Making: Where any decision with significant effect on you is made solely by automated means (without human involvement), you have the right to request human review of that decision.

To exercise any of these rights, please send a written request to [email protected] with sufficient information to identify your account. We will respond within 30 days. We may need to verify your identity before processing your request. Some rights may be subject to exceptions or limitations under applicable law; we will explain any such limitations in our response.

The bj555 Platform is strictly intended for adults aged 18 years and above. We do not knowingly collect, process, or retain personal data from individuals under the age of 18. If we become aware that personal data has been submitted by or on behalf of a minor, we will take immediate steps to delete that data and close the associated account.

Parents and guardians who believe their child may have accessed or registered on the bj555 Platform are encouraged to contact us immediately at [email protected] so that we can take appropriate action. We may use age verification technologies and document checks to enforce this restriction, and we cooperate fully with parental requests related to underage data.

We also encourage parents and guardians to use parental control software and filtering tools to prevent minors from accessing online gambling platforms. Responsible gaming starts at home, and bj555 supports all efforts to keep gambling away from those who are not yet of legal age.

bj555 takes the security of your personal data seriously. We have implemented a comprehensive set of technical and organisational measures designed to protect your data against unauthorised access, accidental loss, disclosure, alteration, or destruction.

11.1 Technical Controls

• 256-bit SSL/TLS Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard TLS protocols.
• Data Encryption at Rest: Sensitive data including payment details and identity documents are encrypted in our databases using AES-256 encryption.
• Two-Factor Authentication (2FA): Account holders may enable 2FA for an additional layer of login security using one-time passcodes sent via SMS or authenticator apps.
• Firewalls & Intrusion Detection: Our infrastructure is protected by enterprise-grade firewalls and continuous intrusion detection and prevention systems.
• Vulnerability Management: We conduct regular penetration testing and vulnerability assessments of the Platform infrastructure and codebase.

11.2 Organisational Controls

• Access to personal data is restricted on a strict need-to-know basis and governed by role-based access controls.
• All staff with access to personal data receive mandatory data protection and security awareness training.
• We maintain an incident response plan and will notify affected users and relevant authorities in the event of a data breach, as required by applicable law.
• Third-party vendors are subject to security due diligence assessments before engagement and ongoing monitoring thereafter.

While we take every reasonable precaution, no system connected to the internet can guarantee absolute security. We therefore encourage you to use a strong, unique password for your bj555 account, enable 2FA, and notify us immediately if you suspect any unauthorised activity on your account.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way bj555 handles your personal data, please contact our Data Protection team using the details below:

• Email: [email protected]
• Subject Line: Privacy Request – [Your Account Username]
• Response Time: We aim to acknowledge all privacy-related enquiries within 48 hours and provide a full response within 30 calendar days.

If you are not satisfied with our response to your privacy request or complaint, or if you believe we have not handled your data in accordance with applicable law, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. We would, however, appreciate the opportunity to address your concerns directly before you escalate to a regulatory body, and we commit to working with you in good faith to resolve any issues.

This Privacy Policy may be updated from time to time to reflect changes in our data practices, applicable legislation, or business operations. The "Last Updated" date at the top of this page indicates when the most recent changes took effect. We will provide prominent notice of material changes via email or Platform notification prior to the changes taking effect.